Invest or Die: The Choice Facing Retailers Today

Read Aruba’s Press Release here.

Aruba’s new report, the Road to Digitalization in Retailing  features the results of a study carried out with over 900 managers and non-managers in global retailers, and interviews with Daniel Bobroff, the founder of ASOS Ventures, and me. It explains why, after years of reticence, it’s now or never for the retail industry to embrace technology. That means making long-term investments within the workplace to achieve the vital goals of a better customer experience and a stronger bottom line.