Industry Resources | Soleberry

Industry Resources



It’s all happening in eCommerce. Soleberry stays at the heart of the action to inform our work and yours. Some of the events Soleberry has been privileged to participate in include:

Edited’s Speaker Series EDITIONS

In November 2015 Gabrielle Hase moderated a panel of retail experts discussing pricing, promotions, and Black Friday at the speaker series EDITIONS. Relevance in demographic, in product, in pricing, in promotions, and how each, in its own way, related to the night’s overarching theme: getting the holiday season right. To read more, check out

Jewellery and Watch Show – Birmingham

On February 5 2014, Gabrielle Hase lead a presentation titled Business Abroad: Capitalising on New Opportunities at the Jewellery and Watch Show in Birmingham, the UK’s leading trade show for all things gorgeous. To find out more, visit the Jewellery and Watch Show website.

ECommerce Futures

PEER 1, Javelin and Dell hosted a conference in their ECommerce Futures series on September 18th. Gabrielle Hase moderated a panel discussion which focused on international expansion and featured Sharon Lowrie, Director of Business Change for Hobbs, Bianca Mercer, Head of ECommerce for Coast, and Chris Jones, Interim Global ECommerce Director of Dr Martens. To find out more, visit the ECommerce Futures site and view the photo gallery (keep your eye out for the DMs).

ECommerce UK

ECommerce UK hosts a series of great evening sessions throughout the year, organised and presented by Martin Newman and his team at Practicology. On May 9 2013, the event focused on international expansion, and featured presentations by Dave Elston of Clarks, Bianca Mercer of Aurora, Jan Mehmet, formerly of FitFlop, and Gabrielle Hase, who presented on the intricacies of marketing to an American audience. You can see the slides from Slideshare here:

ECommerce Futures

PEER 1, Session Digital and Dell hosted an interesting morning conference on April 24 2013 called ECommerce Futures. Gabrielle Hase moderated a panel discussion which focused on international expansion and featured Geoff van Soonsbeeck, Founder of Isabella Oliver, Gerald Dawson, ECommerce & Marketing Director of Long Tall Sally, and Sarah Lukins, ECommerce Director of LK Bennett.

SheerLuxe B2B Conference

The 2013 conference on April 18 and 19 explored everything omni – that beloved/dreaded word that means everything and nothing all at once! Gabrielle Hase shared insights on how to market a brand overseas, and demonstrated what different retailers are doing to sell their wares across international boundaries. Take a look at the full agenda here, and catch the slides here:

Understanding the What, Why and How of Online Retail

What does ‘ecommerce’ mean, exactly? Is it right for all brands? How can a digital novice start on the path to becoming a successful online retailer? Gabrielle Hase joins the General Assembly to present an evening course designed to provide a holistic view of the online marketplace, giving you a better understanding of what an ecommerce infrastructure looks like and how to go about successfully launching an online store.

We explore questions from ‘How is the best way to sell my products online?’ to ‘How much will all of this cost?’—and everything else in between.

Flash-forward – the future of fashion in a hyper-connected world

The internet changed everything – and it’s all still changing. Nowhere is this more striking than in the worlds of fashion and publishing.

Grazia, Central Working and Sara Williams pulled together a panel of fashion insiders to take a closer look at the space where fashion, media and technology collide. Speakers included Grazia’s Fashion Editor at Large Melanie Rickey, Oriole Cullen, Curator of Fashion and Textiles at the V&A Museum, Gabrielle Hase, Director of Soleberry Advisory and Nicola McClafferty, CEO and Co-Founder of Covetique.

Sheerluxe B2B Conference

The annual B2B conference hosted by online fashion directory Sheerluxe is a key event for eCommerce retailers.

Speakers in 2012 included Marketing and Ecommerce Directors from Links of London, My Wardrobe and Radley. Delegates included representatives of Laura Ashley, Jigsaw, Fortnum and Mason and many more industry heavyweights.

The conference also provided an opportunity for independent consultants including Soleberry to speak and share their experiences. Gabrielle Hase spoke on the topic of email – what’s new, what’s fresh, what needs to be top of mind. See the presentation here:

Pecha Kucha

Pecha Kucha is a new seminar concept originally developed in Tokyo in 2003. Drawing its name from the Japanese for “chit chat”, the format brings together professionals to share ideas and developments within a concise 7 minute presentation format.

In November 2011 Gabrielle attended the UK group Mcommerce Pecha Kucha, run by Martin Newman of well known eCommerce consultancy Practicology. Her presentation on mobile innovation can be downloaded here, or you can watch the video of Gabrielle’s presentation plus other key speakers.

Osborne Clarke: Special panel on mobile innovations

Soleberry’s Director Gabrielle Hase moderated a panel on mobile innovations hosted by international law firm Osborne Clarke.



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