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Smartphones Overtake Desktops for Holiday Shopping

By Mae Anderson on Business of Fashion

For the first time, more people will visit retailers’ web sites through their smartphones than on desktop computers or tablets during the holiday shopping season that begins on Thanksgiving Day.

NEW YORK, United States — If the beginning of the holiday season is any indication, it could be a merry mobile Christmas for shoppers.

For the first time, there’s expected to be more people visiting retailers’ web sites through their smartphones than on desktop computers or tablets during the first weekend of the holiday shopping season that begins on Thanksgiving Day.

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Pinterest Rolls out Visual Search Tool

By Mae Anderson on Business of Fashion

Users can tap on a magnifying glass icon on the corner of Pinterest posts and zoom in on the item they want to search for.

NEW YORK, United States — Pinterest, the online pinboard for sharing everything from wedding china ideas to travel inspiration, is introducing a visual search tool.

Beginning Monday, users can tap on a magnifying glass icon on the corner of Pinterest posts and zoom in on the item they want to search for — for example, a lamp in a photo of a room. Visually similar items pop up in a search window.

 

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Macy’s Joins Singles’ Day Debutantes in Chinese Buying Spree

By Annie Lee & Lisa Pham on Business of Fashion

China’s shoppers will have even more online bargains to choose from when Macy’s Inc. add to the foreign retailers bolstering Wednesday’s Singles’ Day offerings.

CINCINNATI, United States — China’s shoppers will have even more online bargains to choose from when J Sainsbury Plc and Macy’s Inc. add to the foreign retailers bolstering Wednesday’s Singles’ Day offerings.

The retail chains, which have no physical presence in China, are joining Royal Ahold NV, Costco Wholesale Corp. and Askul Corp. offering promotions via Alibaba Group Holding Ltd.’s Tmall.com for the annual shopping bonanza. With additional merchandise and the growing popularity of e-commerce in China, this year’s event could defy an economic slowdown to eclipse the record 57.1 billion yuan ($9 billion) spent in 24 hours last year, Barclays Plc, Bocom International Holdings Co. and BNP Paribas SA said.

 

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