About Us | Soleberry

About Us

Soleberry has an extensive track record in multi-channel and digital eCommerce. We bring the benefit of more than a decade’s applied industry knowledge to your investment table.

Our streamlined operational structure sets us up to offer:

  • On-demand input and analysis
  • A fast, agile response to your brief
  • Relevant and focused expertise via our extensive networks
  • A value for money structure to increase your ROI

Areas of expertise include:

  • International Expansion 
  • Commercial Strategy
  • Marketing
  • Team Building
  • Branding
  • Customer Service
over_imgThe Soleberry concept was developed by Gabrielle Hase, the Director and driving influence behind the company. Gabrielle combines her own eCommerce experience with a carefully selected network of digital commerce specialists for the industry-specific knowledge you need. This equips Soleberry to ensure that across every area of your investment, you benefit from the  industry knowledge you need to make accurate judgements. Together we identify and advise on the crucial risks, opportunities and considerations that affect investments in this rapidly expanding sector. We get right to the heart of your investment’s potential, offering a professional practitioner’s view to enhance your analysis of the proposition in front of you.



Gabrielle’s Professional achievements include:

  • Managing The White Company’s £40 million eCommerce business to drive an enhanced brand experience online
  • Directing a US focused market analysis and website launch for Moonpig.com
  • Launching TKMaxx.com, delivering an entirely new route to market for the £1 billion European retailer
  • Developing the marketing strategy for koodos.com
  • Overseeing the development and rollout of revised accessibility guidelines for The Royal Mail Group

Gabrielle HaseGabrielle Hase is a London-based founder of Soleberry Advisory. A highly experienced and innovative entrepreneur, Gabrielle has broad operational experience in all aspects of eCommerce, mobile commerce, direct marketing strategy and strategic brand management.Since relocating from the US seven years ago, Gabrielle has worked with leading consumer brands on building their online presence and increasing market share. Prior to her relocation from the US, Gabrielle founded a leading online retailer of distinctively designed social stationery and paper products, and the brand represented artists from across the US offering unique, high quality ranges to customers from all 50 states. Before starting her own business, Gabrielle headed up Partnership Marketing for Real Simple, the most successful new US magazine launch in Time Inc.’s history. Gabrielle received her BS in Information Systems from Boston College and her MBA from The Wharton School at The University of Pennsylvania.  Gabrielle works with startups as an instructor at General Assembly and a Titan for the School for Creative Startups.  




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