December | 2015 | Soleberry
Monthly Archives: December 2015

How Data Is Saving the Retail Industry

By Mallory Schlossberg on Business Insider UK

It’s no secret: the retail industry is struggling. With people choosing not to spend their money on clothes, retailers need to know where to look.

But while mall stores struggle, fast-fashion giants such as H&M, Zara, and Forever 21 are thriving.

This is in part because of strategies that are based in data and analytics. By understanding what the consumer is craving, these companies can drive sales.

This is not a new phenomenon.

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Posted in From web site, Latest News

Smartphones Overtake Desktops for Holiday Shopping

By Mae Anderson on Business of Fashion

For the first time, more people will visit retailers’ web sites through their smartphones than on desktop computers or tablets during the holiday shopping season that begins on Thanksgiving Day.

NEW YORK, United States — If the beginning of the holiday season is any indication, it could be a merry mobile Christmas for shoppers.

For the first time, there’s expected to be more people visiting retailers’ web sites through their smartphones than on desktop computers or tablets during the first weekend of the holiday shopping season that begins on Thanksgiving Day.

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Posted in From The Business of Fashion, Latest News

Five Years On: Untangling Instagram’s Growing Web of Influence

By Tom Jenkins for CNN

Instagram’s fifth birthday party had a guest list stretching to 400 million. That’s how many monthly active users the photo-sharing app now has and almost half of them are under 25. In the triumvirate of social media (along with Facebook and Twitter), it’s definitely the cool one.

Much of the platform’s appeal lies in it simplicity, hence developers have changed very little since its inception. But with the introduction of sponsored posts it feel like Instagram is at something of a crossroads. Will it lose its idiosyncratic creative spirit or simply push on to the next level with a whole host of new features?

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