October | 2014 | Soleberry
Monthly Archives: October 2014

Burberry Remains Digital Luxury Leader, While Celine Trails Industry…

Burberry

By Vikram Alexei Kansara on Business of Fashion

With a few notable exceptions, luxury brands remain slow in building digital capabilities, revealed a report released by Exane BNP Paribas.

LONDON, United Kingdom — While the impact of Burberry’s digital innovation story may be cooling as a public relations message, the British brand remains the global leader in digital luxury amidst a luxury market full of laggards, found a report released by financial services firm Exane BNP Paribas that graded leading luxury brands on their digital reach and customer experience.

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