January | 2014 | Soleberry
Monthly Archives: January 2014

The New York Times begins native advertising. Will it work?

By Christopher Ratcliff on eConsultancy

The New York Times revealed a brand new website on 8 January 2014, replete with responsive design and native advertising.

As I mentioned in my article from earlier this week,  native design: 12 examples of good and bad practice, it seems that with The New York Times adoption of sponsored content, 2014 will bring this marketing trend to larger, more mainstream publishing sites

Dell is the first company to take advantage of The New York Times new advertising model, with a six-figure, three month long deal. The deal also includes display ads as well as sponsored content.

Read more…

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What Motorbikes Can Teach Us

I often attend conferences given by Figaro Digital, a great magazine and source of digital industry news and clever case studies.  In November I attended a digital marketing day, where I heard Hannah Squirrell, Director of Marketing & ECommerce for Bennetts speak about how she created a social network for motorbike enthusiasts and why Bennetts thought this would be a good idea (Hannah convinced me that it was, although I was skeptical).  Take a look at her presentation here, it’s worth your time.

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