The Latest White Papers

I often find interesting white papers that are produced by various technology companies and research organisations, which I list here. Some you’ll need to sign up to access, but all are free.

Global Online Customer Report

July 2019 - Practicology has put together an impressive library of industry resources. Their latest report collects key statistics and buying behaviour for 12 of the most important ecommerce markets: Australia, China, France, Germany, India, Japan, Mexico, Russia, KSA, South Korea, UK & USA.

Decoding the Personalization Paradox

July 2019 - This is a Whitepaper produced jointly by GfK and the National Retail Federation, which helps retailers and brands apply personalization at scale. You’ll need to create an NRF account to download this, but it’s free to do and they produce some good quality content.

The State of Digital Transformation

Jan 2019 - A successful digital transformation is an enterprise-wide effort that requires a leader with a broad view of the organization, according to new research from Altimeter, a US-based strategy consultancy.

KPMG Annual Retail Survey

Jan 2019 - The latest findings from the KPMG Annual Retail Survey help retailers understand what’s motivating consumers to shop, providing insights on every aspect of the customer journey from purchase to collection, delivery and returns.

PwC Global Consumer Insights Report

2019 - PwC’s 10th annual Global Consumer Insights Survey gathers the sentiments of more than 21,000 online consumers in 27 territories and shows that in addition to the traditional return on investment (ROI) metrics used to determine a company’s success, we need to introduce another metric, one with a laser focus on customer experience: return on experience.