Startups & Scaleups

[Sir Plus | Sophie Hulme | Solange Azagury Partridge | Alex and Alexa]

“Gabrielle’s experience and support was hugely beneficial in developing and implementing our marketing strategy. She was able to offer regular and relevant suggestions on how to improve customer journey, digital marketing and ultimately enabled us to increase sales on a small budget. She is pleasant to work with, but not afraid to pull any punches. It is great to be kept on your toes!”

- Henry Hales, Founder & Director, Sir Plus

Selected Clients

  • Set up the direct to consumer channel for Sophie Hulme, advising on vendors and key hires to achieve £1 million in revenue in the first year

  • Developed eCommerce strategy for luxury jeweller Solange Azagury Partridge

  • Managed the direct marketing function on an interim basis for Alex and Alexa


Small & Medium Businesses

[Long Tall Sally | Hobbs | LK Bennett | Fat Face | Toast | Sweaty Betty | Moonpig | The Fragrance Shop | Browns Fashion | Ideal Shop Direct | Knomo | The White Company]

“Gabrielle was operating at both Board and team level. We worked with Gabrielle to set and implement Knomo’s Direct to Consumer strategy; a challenge for a business that has historically been wholesale focused.

Her high energy and excellent knowledge of space together with empathetic approach made her highly effective in role. In addition to her insight into consumer behaviour and how this impacted our direct-to-consumer business, Gabrielle brought great energy and a straightforwardness of approach. The whole team found this both challenging and refreshing; as a result they embraced Gabrielle’s initiatives wholeheartedly. The support that Gabrielle gave to the business during a period of great change (new web platforms, systems integration and logistics partners) was invaluable to Knomo and we really enjoyed working with her.

- Fred Edwards, COO, Knomo

Selected Clients

  • Launched Moonpig’s US business which included an edited merchandise offer, sourcing printing partner and managing market-entry media plan

  • Developed strategic recommendations for Ideal Shop Direct’s new business acquisition

  • Mentored the newly-hired eCommerce Directors for Long Tall Sally and Browns Fashion

  • Developed the international expansion strategy for Toast and Hobbs

  • Served as Interim Digital Director for Sweaty Betty, Hobbs, and LK Bennett



[Transform Associates | Fenwick | McArthurGlen Group | TK Maxx | The Royal Mail]

“Soleberry Advisory provided McArthurGlen with the expertise to build our digital strategy with cross-functional collaboration and support. In an organization like ours, it’s invaluable to have that external voice and validation to engage stakeholders, and key brand partners, across the business. From brand proof-of-concepts to commercial strategy, Gabrielle is that safe pair of hands you can rely upon.

- Tom Enraght-Moony, Chief Digital Officer, McArthurGlen

Selected Clients

  • Launched TK Maxx’s Ecommerce business into Europe

  • Managed online content and development for The Royal Mail’s £150 million online portal

  • Developed an eCommerce roadmap with workshops, market research, and digital strategy development for Fenwick

  • Provided strategic advisory for a £500 million retail logistics business on a new service offering

  • Advised on a global eCommerce 3-5 year rollout for £1 billion+ fast fashion company



[Conversity | RedEye | Amplience | LS Retail]

“Working with Soleberry Advisory to build our marketing communications and brand strategy was a complete no brainer. Gabrielle consistently delivers a level of insight that you just don’t get if you’re ‘inside-the-building’. With Soleberry you get clear, straightforward answers that you can rely on. The ongoing mentorship of RedEye’s senior leadership team has proved invaluable as we navigate the exponential growth of our business.”

- Matthew Kelleher, Chief Commercial Officer, RedEye

Selected Clients

  • Led Conversity’s product development workshop for iterate and refine the roadmap

  • Participated in sales training for Amplience’s Global sales force

  • Ran the selection process to RedEye’s corporate finance advisors


[Venture Capital | Private Equity]

“DN retained Soleberry Advisory to support our due diligence on an eCommerce investment opportunity. The output was extremely insightful and led to our greater understanding of the business opportunity. Gabrielle produced everything we asked and on time. She also built a great rapport with the management team. I would be very happy to hire her again.”

- Tom Bradley, DN Capital 

Selected Clients

  • Conducted pre-close commercial due diligence for a VC considering investing in an online-only European-based homewares brand

  • Advised a private equity client on marketing and business model benchmarks for an online-only beauty retailer

  • Conducted pre-close commercial due diligence for a consumer VC investing in a high-growth multichannel European-based accessories brand