About Us
Gabrielle Hase is a London-based Director of Soleberry Advisory. A highly experienced and innovative entrepreneur, Gabrielle has broad operational experience in all aspects of eCommerce, mobile commerce, direct marketing strategy and strategic brand management.
Since relocating from the US five years ago, Gabrielle has worked with leading consumer brands on building their online presence and increasing market share. Gabrielle’s most recent achievements include managing The White Company’s £40 million eCommerce business and developing an editorial content strategy to drive an enhanced brand experience online; leading a-US focused market analysis and website launch for Moonpig.com, and launching TKMaxx.com, which opened an entirely new route to market for the £1 billion European retailer. In addition, Gabrielle has developed marketing strategy for koodos.com and oversaw the development and rollout of revised accessibility guidelines for The Royal Mail Group.
Prior to her relocation from the US, Gabrielle founded a leading online retailer of distinctively designed social stationery and paper products, and the brand represented artists from across the US offering unique, high quality ranges to customers from all 50 states.
Before starting her own business, Gabrielle headed up Partnership Marketing for Real Simple, the most successful new US magazine launch in Time Inc.’s history. Gabrielle received her BS in Information Systems from Boston College and her MBA from The Wharton School at The University of Pennsylvania.



